SEO Uzmanı 7

Arama motoru optimizasyonu, web sitelerini taharri motorlarının henüz huzur bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde taharri motorlarının kriterlerine mütenasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Arama motorları taharri sonuçlarının suistimal edilmemesi dâhilin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin dokumalmayacağı dair bilgi vermektedir. İnternetin jurnal yaşamda ve kazançlı anlamda enerjisinin artması neticesinde çabucak yaygınlaşmaya çıbanlamıştır. Sayısal pazarlamanın bir zir koludur.

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